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Hope & Hell

Date

February 6th, 2024

Deliverables

Artwork, digital design, design for print, release strategy, web design & development

Introduction

For the album launch of "Hope & Hell" by Our Hollow, Our Home, we undertook a comprehensive project that encompassed striking artwork, merchandise, and a strategic marketing plan to bring the band's vision to life.

Our team focused on creating impactful designs that encapsulated the album's themes, while ensuring that every element resonated with the band's identity and message.

The brief

The project brief for the "Hope & Hell" album launch for Our Hollow, Our Home demanded a thoughtful integration of design elements that symbolically represented the 'hell' aspect of the album title while aligning with the band's overall aesthetic. The artwork and promotional materials needed to evoke deep emotional resonance, utilising bold colours and striking imagery that conveyed the darker themes explored in the music. Merchandise was to be kept simple yet symbolic, allowing fans to connect with the album's essence without overwhelming them.

The designs had to remain on-brand, ensuring that all elements worked cohesively to enhance the narrative and visual identity of the album, promoting both fan engagement and brand loyalty.

our-hollow-our-home-castaway

Castaway

Our Hollow, Our Home
our-hollow-our-home-hope-and-hell

Hope & Hell

Our Hollow, Our Home
our-hollow-our-home-burial-season

Burial Season

Our Hollow, Our Home
our-hollow-our-home-veil-walker

Veil Walker

Our Hollow, Our Home
our-hollow-our-home-lifeline

Lifeline

Our Hollow, Our Home
our-hollow-our-home-funeral-verse

Funeral Verse

Our Hollow, Our Home
our-hollow-our-home-the-worst-in-me

The Worst In Me

Our Hollow, Our Home
our-hollow-our-home-in-reflection

//In Reflection

Our Hollow, Our Home
our-hollow-our-home-grave-warden

Grave Warden

Our Hollow, Our Home
our-hollow-our-home-blood-moon

Blood Moon

Our Hollow, Our Home

Release strategy

The release strategy we created for the single 'Veil Walker' emphasises a multi-platform approach, leveraging social media teasers, strategic collaborations with band members, and a carefully timed music video launch to maximise audience engagement and anticipation.

Veil Walker T-Shirt

Deathcore T-Shirt

Gasoline Longsleeve

The social assetts

An extensive range of social media assets to coincide with the album release schedule.

We produced a wide range of reels, eye-catching graphics, and engaging stories designed to bring 'Hope & Hell' to life on social media. Here’s a few.

The extras

A custom bass drum design and exclusive t-shirt design for the band’s record label.

Spotify

We produced multiple canvas’ for Spotify to enhance the listening experience by providing captivating visuals that engages audiences and deepens their connection to the music.

Conclusion

Our branding for Our Hollow Our Home's fourth studio album 'Hope & Hell' effectively embodies their unique blend of intense emotion and melodic intricacy, capturing the essence of their artistic vision in the metalcore scene.

Throughout the design process for Our Hollow Our Home's album 'Hope & Hell', our collaboration was defined by a strong partnership and a mutual commitment to authenticity. We meticulously planned an extensive range of assets, from artwork to promotional materials, ensuring that every element reflected the band’s vision and resonated with their distinct sound. The band expressed excitement about the final outcome, appreciating how our combined efforts not only captured their narrative but also enhanced their presence within the competitive music scene.