The mission

Create a unique logo for a custom motorbike shop. In their words ‘It needs to scream automotive’.

Taking their words ‘It needs to scream automotive’ into account, we instantly thought this needs to be red, which was received very well by our client as his favourite bikes are Ducati’s. Using styling on the word ‘Hermann’ we felt it wasn’t quite enough to resemble to main focus of the company which was motorbikes. So what did we do? We added a simple yet recognisable motorbike shape and sat it right on top.

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